The advantages of a brand establishing a unique AR Filter are now evident opportunities to communicate with their customers on a deeper level. Augmented Reality (AR) is an interactive experience that allows us to place digital things in a real-world environment. These effects can entertain and educate us while improving our perception of real life.
AR Filters, on the other hand, is Augmented Reality’s social media version. They’re hyper-immersive, available on Instagram, Facebook, Snapchat, and TikTok, and can be customized, cost-effectively and quickly to your exact requirements. This is one of the reasons that major brands like Netflix, Gucci, Lego, Adidas, and H&M continue to develop their own social AR experiences. They’re incredibly popular, with some AR Filters receiving billions of views.
Here are the 14 benefits of Branded AR filters in 2022.
Table of Content:
1. AR filter is more attractive than video
Instagram has over 1 billion users globally, making it the most popular platform for branded Augmented Reality (AR) Filters. It is a huge number of people looking for interesting material. According to studies, consumers who use AR Filters spend 75 seconds on average with them, which is 4 times longer than mobile video.
2. Instagram AR adsΒ are on their way
Facebook advertisements are well-known for being a cost-effective way of reaching your target demographic and boosting brand awareness and online sales. On Facebook, you can currently develop AR Filters ads that allow users to use your AR Filter on their newsfeed. On the 16th of September, Facebook announced the arrival of Instagram AR Ads, which will let users do things like place furniture in their homes.
3. Follow a brand on Instagram
More branded content is desired by Instagram users. On the social networking app, 80% of users follow a brand on Instagram.
4. Discover new products on Instagram
60% of people use social media to find out about new products from companies.
5. AR filters are more affordable to make than you might assume
You don’t have to spend all of your marketing allocations on a single AR filter. AR filters are a low-cost alternative to other media platforms because there is no special media is required.
6. Instagram Stories
AR Filters function well in Instagram Stories, which are used by 500 million people every day.
7. Augmented Reality content has higher memory recall than non-ar content
Augmented Reality experiences, according to Zappar, are “uniquely unforgettable.” As a result, Augmented Reality (AR) can be a particularly effective technique of delivering information that is then remembered. This means that for any potential customers that utilise their Augmented Reality AR Filters, advertisers and brands may achieve 70% higher levels of memory recall compared to non-AR such as video.
8. Budget on AR technology
Big brands are estimated to grow their budgets on ar and augmented reality filters. AR advertising revenue is expected to increase from $68 million in 2019 to $13 billion in 2022.
9. AR filters on Facebook Messenger and Facebook Portal
Facebook Messenger and Facebook Portal are getting AR filters. Mark Zuckerberg is acknowledged in AR. He announced AR Filters for users and brands within Messenger and Facebook Portal during Facebook’s CONNECT 2020 event in September.
10. AR platform for more brands on TikTok
TikTok is opening up their AR platform for more brands and the AR filters in the TikTok clone and Instagram Reels are fantastic. TikTok’s popularity has risen. It was created in 2016 and today has over 800 million users throughout the world. One of the important elements is the TikTok AR filters’ creativity and ease of use which also grabbed Instagram’s attention. They released Reels in August, which are innovative short-form videos, and anyone can use Instagram’s AR filters.
11. AR filters can be completed faster than you expect
Depending on the level of detail in your AR Filter, delivery times can be as little as 1-5 days. The effects are subject to Facebook’s 10-day publishing approval time, but some effects can be live in as little as two hours. They’re ideal for flexible marketing and campaigns because of this.
12. ARΒ filters can do a lot more for your brand than you might expect
AR filters are becoming more dynamic and faster. Facebook’s AR platform, Spark AR, is updated every two weeks or so with new cool features. This is why, in late 2019, the ‘Which Character Are You?’ AR filters went popular at the same moment. It was part of a new set of features that were given access to creators all at once.
13. AR is both the present and the future of media and marketing
When the number of large businesses utilising AR in marketing rises at the same rate as it has in the last six months, you know the technology has matured.
14. Bring the brands to the attention of their target audience
Brands have access to precise information that allows them to properly comprehend their target market. Millions of impressions and shares are possible with AR filters.
Feel free toΒ contact us if you want to learn more about AR filters.