Success will never succeed, and it will never succeed every day. Every success requires a lot of work and time. This fact also applies to search engine optimization (SEO).
Therefore, don’t expect SEO to be a miraculous wand, it will help you outperform your competitors with the least amount of money in a few weeks, and thus get a better ranking in search engine results. SEO is a long-term process and cannot be accelerated without punishment, but we will do it.
Why Do I Need SEO?
SEO is one of the most widely used digital marketing tools. The purpose of SEO is to gradually increase the natural website traffic in search engines such as Google, Yahoo or Bing, and get the highest possible ranking in the search results. The link between quality SEO and content marketing will ensure better website search results through search engine algorithms.
A well-designed search strategy should be a combination of SEO with paid advertising, called Search Engine Marketing (SEM), with the aim to promote the websites by increasing their visibility in Search Engine Results Pages (SERPs). One of these paid ads is Google AdWords.
SEO Is A Long Term Process
SEO is a long-term process, and SERP changes can only be seen after a certain period of time. Sometimes results can be seen within a few days (sometimes as long as weeks or months). There is no way to determine exactly how long it takes for search engines to evaluate your site as the first site
It usually takes a few months for a website to increase traffic through SEO, but if the website is optimized, they will rank longer. This process cannot be accelerated. A more profitable strategy for achieving success is a long-term dedication to SEO because it is a continuous process that needs to be maintained.
SEO is not a one-time process, it requires constant work. If you are only doing SEO in the short term, it will only bring you positive results to a certain extent.
In addition, since you have been competing for the position, it is necessary to carry out SEO work regularly and for a long time. If your competitor strives to achieve a higher SERP ranking, then you must also strive to do so. Because when you enter the stage you think you are satisfied with, without regular attention, your website will eventually fall into a lower position.
In the following paragraphs, we outline the most important reasons why search engine optimization results only appear after a long time, and why this process cannot be accelerated.
1. SEO Is Constantly Evolving And Changing
Even SEO trends are changing, so keeping up with the latest SEO updates is very important. What worked for SEO a few years ago may be completely irrelevant today. The techniques used for SEO today may no longer be effective in the future. Therefore, if you want to be successful, it is best not to focus on just one technology (although that technology is currently working), but to deal with multiple technologies.
2. SEO Activities Need To Be Done Step By Step
In terms of Google, if the website is gradually optimized and optimized within a certain time span, it will be more natural from a natural point of view and more beneficial in the long run. Therefore, it is necessary to conduct SEO activities on a regular basis. It is not recommended to do many activities at the same time, and then do nothing more than one age group.
3. Unclear SEO Rules
There is no manual to correctly perform SEO manually, and there are no exact rules. There are few recommended technologies, but even if these technologies are adopted, there is no guarantee that they will always apply to every site, but not always 100%. All SEO techniques are achieved through trial and error. Therefore, it may sometimes take longer to find a strategy for your website.
4. Google Algorithms Are Changing
Google will continue to change, improve and update its search algorithm to provide users with high-quality and relevant results without spam. Google is aware people’s behavior and current trends. It customizes search algorithms to try to provide better services to end users. Therefore, it is important to track updates and be prepared for changes that may affect the position of the site.
5. Google Is Not Responding Immediately
Even if Google continues to improve its search engine algorithms, there is no need to immediately reflect the changes you make to the site. Sometimes Google considers changes in just a few minutes, sometimes it takes a few days, sometimes even weeks or months. The algorithm decides everything. For example, when you post a new article on your blog, it only takes a few minutes to appear in Google’s search results.
To get the most out of your SEO potential, get the most in search results and get as many visitors as possible, do SEO regularly and especially for the long term.
6. Website Credibility And Authority Are Very Important
Investing in a quality new website with high-quality text, pictures, photos and a good ad is definitely worthwhile. However, you may be surprised to find that after you create a new site, you can’t find it on Google. It takes some time to find out if your website exists. Even if Google already registers your site, this does not guarantee immediate results in the search engine results page.
Google is cautious about evaluating websites in terms of authority and credibility. So be patient in your efforts to build confidence from Google, because Google trusts the sites that exist longer. However, these websites had to build Google’s confidence for years. But it’s only a matter of time that you will get Google’s confidence and a stable position in search results.
For Google, there are less trustworthy sites that become popular very quickly and are therefore being watched by Google. Such sites are sooner or later penalized by Google for violating the Code of Conduct on the Internet. Websites lose their position and are moved to the lower positions and in some cases are entirely excluded from the SERPs.
7. Strong Competition
When creating SEO, you should not forget about your competitors. And, of course, do not forget about new competition. Your competitor can think exactly like you and will do everything to hold SEO activity and get the first position in search results. Therefore, it is necessary to regularly analyze the competitor’s website, to find their weaknesses and shortcomings. And do all the necessary steps to keep yourself in the top positions in search results.
In strong competition, you may find several reasons why you can not overtake competing websites. For example, if you have chosen a very strong competitive industry in which you have no chance to overtake web pages that are already established and still have strong positions in search results. Or, if you’ve chosen overly competitive keywords that you cannot compete with. There can be other reasons too. It is necessary to analyze them and choose the right strategy to overcome the competition.
Sometimes, however, it can happen that the competition is so strong that it is not possible to get to the top position. Don’t worry. According to research, if you are on the first page of the search engine results, regardless whether it’s first or fifth, most users get used to clicking on the first few links in their search results and compare the products and services they offer.
SEO is not a one-time process, but it’s a long-term and ongoing improvement process. So if you want to be successful, you need to do SEO regularly and all the time. In addition to well-done work, SEO also requires a good dose of patience. Rewards for all the hard work and patience is to increase the visibility of your website, higher search results, more satisfied customers, and ultimately higher profits.
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