While many ecommerce digital marketing strategies prioritize paid ads and social media, an ecommerce specialist recognizes the importance of search engine optimization (SEO), which can enhance a site’s Google search rankings and drive more converting traffic.
Table of Content:
What Are the Top 7 SEO Strategies to Increase Organic Traffic to Your Ecommerce Website?
1. Using Keyword Research to Optimize Your eCommerce Site
Keyword research involves identifying search terms related to your business, services, and products that users are actively searching for, so you can incorporate them into your content. This process is crucial because it aligns your content with the search intent of users. Brands should consider factors such as search volume, ranking difficulty, and organic click-through rate (CTR) to determine the most suitable keywords to target.
Once you have identified your target keywords, it is essential to optimize your landing page’s meta title, description, headers, and copy. By optimizing keywords, Google can better understand the type of products you offer and match them with relevant search queries.
2. Building an SEO-Friendly Site Structure for Your eCommerce Site
Site structure refers to the organization of pages on a website and how these pages are interconnected. The objective is to minimize the number of clicks required to navigate from the homepage to the most significant pages on the site.
While site structure is crucial for local SEO, it is also vital for user experience. A UX specialist can assist in designing a site structure that enables users to easily comprehend the site and locate the products they are seeking. For websites with numerous products, breadcrumbs can aid users in navigating the site more quickly and efficiently.
Once the site structure is established, an XML sitemap of the site should be created and submitted to Google through Google Search Console. A well-organized site structure facilitates Google’s crawling of the site and indexing of its pages.
3. Including Content on Your Product Pages
Google tends to favor websites that have a substantial amount of content, and it is more inclined to display product pages that provide comprehensive details. The content on your product pages should incorporate your targeted keywords, feature product reviews, and include internal links to other pertinent products. Additionally, it is advisable to include product descriptions, specifications, and alternative image tags. To prevent duplicate content issues, it is recommended to ensure that each landing page contains unique content.
4. Structured Data for Product Pages
Structured data assists Google in organizing and indexing your content. Incorporating structured data into your product pages can enhance the presentation of your products in Google’s search engine results pages (SERPs) by improving how they are displayed in rich snippets. Following the addition of structured data to your product pages, it is advisable to test the schema markup for any errors or warnings.
5. Fixing Technical SEO
Technical SEO involves addressing technical issues on your eCommerce website to create a faster, more crawlable, and secure site. A high number of site errors can negatively impact your eCommerce site’s visibility in search engines, as Google tends to prioritize sites with better technical SEO.
Some of the most common technical SEO errors include not having an HTTPS protocol, missing an XML sitemap, slow site speed, missing or incorrect robots.txt files, missing canonical tags, broken links, 404 errors, redirect chains, and duplicate content. It’s possible that you may not be aware of how these errors are affecting your site. An eCommerce digital marketing agency can conduct an SEO audit or professional SEO service to identify areas for improvement and provide guidance on how to address these site errors.
6. Optimize Page Load Speed Across Devices
The speed at which pages load on both desktop and mobile devices is crucial for both user experience and your site’s ranking. Page speed is a well-known ranking factor, particularly as part of Core Web Vitals, so it’s essential to monitor it consistently.
Slow-loading pages are a primary cause of high bounce rates, so if you aim to increase your eCommerce organic traffic, optimizing your website for fast loading on both desktop and mobile devices is essential. Google’s Page Speed Insight Tool is a valuable resource for assessing your website’s performance on desktop and mobile platforms and identifying areas for improvement.
One of the most common and effective methods to enhance site speed is by using compressed images, if you’re not already doing so. Large image sizes can significantly slow down your page speed, so optimizing them is a good starting point. Various online tools are available to compress images while ensuring their reduced size doesn’t compromise quality.
7. Optimize Your Page Titles and Headings
Page titles and headings serve as indicators to both visitors and search engine crawlers about the content of a page or section. In the context of online stores, these often represent categories and subcategories. It is crucial to optimize titles and headings with relevant keywords and to align them with search intent, as this is beneficial for both search engine optimization (SEO) and user experience.
From an SEO standpoint, headings that are optimized in accordance with best practices aid in the indexing and ranking of your website for target keywords, thereby increasing the likelihood of being discovered.
Regarding user experience, well-optimized headings and titles address the user’s intent and facilitate navigation through your pages. Essentially, headings inform users about the value they can derive from the content on your website. Therefore, it is essential to consider what the user is seeking, what you are offering, and what type of title will capture their attention.
To further enhance your eCommerce website’s SEO performance, consider partnering with a reputable SEO agency in Malaysia. An experienced SEO agency can provide professional SEO services tailored to your specific needs, helping you implement advanced SEO strategies and achieve better search engine rankings. Additionally, optimizing your SEO website can significantly improve your online visibility and drive more organic traffic to your eCommerce site. With the right SEO agency by your side, you can unlock the full potential of your eCommerce website and maximize your online success.
Contact us today to learn more about how our SEO strategies can help optimize your website and drive more organic traffic to your eCommerce site.