The Internet contains billions of websites. It’s no longer enough to have a web presence, whether you’re a solopreneur, a small or medium-sized business, or a multinational corporation. To stand out in today’s digital world, you must have an up-to-date website design. However, designing or redesigning a website is more than just incorporating the latest bells and whistles. Knowing what to include is an important part of having an effective and modern website in web design Malaysia. (and what to leave out).
Website can attract many visitors, improve your SEO (search engine optimisation) and CRO (conversion rate optimisation) efforts, and optimise your revenue streams by using effective website elements. Nothing beats a professional website’s clean and modern design for making a good first impression. Modern website design incorporates trendy, sophisticated elements that cater to the needs of today’s users. Aside from being clean and appealing, modern website design should provide an excellent user experience.
You can benefit from a well-designed website in the following ways:
- ◉ Capture the attention of the audience. The average visitor decides whether or not to stay on your website in 0.05 seconds. As a result, making a good first impression and capturing their attention from the beginning of the customer journey is critical.
- ◉ Direct the reader’s attention down the page. Websites that are well-designed keep their visitors scrolling. Because people form an impression of your brand in an average of 7 seconds, the longer they stay on your site, the more likely your target audience will convert from a casual observer to a buyer.
- ◉ Enhance functionality. The performance of your website also has an impact on user experience. Responsive websites, which look and function the same regardless of the device a website visitor is using, ensure that your company can reach your target customer at every touchpoint and device.
- ◉ Demonstrate professionalism and dependability. Let’s face it: out-of-date and tacky websites have no place on the Internet. An outdated website will not be trusted by 94% of people. As a result, your design and content must be updated and refined on a regular basis. That being said, your website design should reflect your company’s professionalism and dependability. Your website establishes your expertise, knowledge of what you’re doing, and ability to clearly and confidently communicate your business.
Here are ten key core elements that will improve the look and functionality of your modern website.
Table of Content:
1. Mobile-Friendly and Responsive Design
With mobile devices accounting for 58.99% of global web traffic, developing a website solely for desktops makes no sense.
More than 85% of adults think a company’s mobile website design should be at least as good as its desktop version.
As the owner of a website, you are responsible for ensuring that your users have a consistent experience regardless of device. As a result, mobile-first design is at the heart of modern web design.
For a reason, we advocate for a mobile-first design. Mobile-first design is not the same as responsive design.
A responsive website can adapt to different screen sizes and resolutions and respond appropriately. If the device is small, the elements can be scaled down, or the “picture element” option can be used.
In contrast to responsive website designs, mobile-friendly designs consider the size of buttons to prevent the wrong button from being pressed.
A responsive website design will scale down search results as if they were on a desktop, whereas a mobile-friendly layout may change the column strategy to multi-column results based on screen size.
To summarize, responsive design is more concerned with the functionality of the website than with the feelings of the mobile user.
A mobile-friendly layout design takes into account the user’s experience in terms of how they will see these elements, navigate, and so on. Both issues must be addressed in modern website design.
2. SEO-Friendly Elements
Getting your site or business ranked in Google and other search engine indexes is the most effective way to let people know it exists. This can be accomplished by optimising your website in accordance with search engine best practises.
Optimizing your website for SEO entails optimising meta tags, heading tags, and other code-based elements. To reap the full benefits of Google’s search engine optimisation algorithm, make sure these elements are tweaked and optimised.
There are additional ways to incorporate SEO-friendly elements. Videos, for example, can help you increase organic search traffic by 157%.
3. Compatibility Across Browsers
Cross-browser compatibility is a problem that occurs when a website does not render correctly (as it should) on different browsers, browser versions, or operating systems.
The different base engines on which browsers are built cause cross-browser compatibility issues.
Furthermore, different browsers choose which features to incorporate into their systems and which features to deprecate. A website that continues to use deprecated elements fails to render properly, resulting in a loss of profits.
Cross-browser testing is required to ensure cross-browser compatibility. Cross-browser testing can be done manually or through automated systems.
4. Standardized Typography
Typography is an important part of modern design.
Typography is concerned with all written content on a website. Fonts, font heights, line spacing, colors, and line lengths are all examples of typography. Finally, typography is intended to make the written content on your website easily readable.
Organizations frequently use a specific font or typography to identify themselves as a brand. The New Yorker, for example, creates its recognisable typeset with Adobe Caslon.
Consider using a font that will remain consistent across pages and even other online resources you may provide to achieve that clean look throughout your small business website. (such as ebooks, guides, or worksheets).
When designing a website, three primary rules should always be kept in mind.
- 1. The font should be readable and very clear.
- 2. The number of fonts used on the website should never be more than two.
- 3. Finally, if you are a brand with the resources and time to devote to brand development, you should always use a custom font rather than the default one.
You should think of your font as an extension of your brand. Even if they read promotional content on a third-party website, people must be able to relate to your brand.
Furthermore, clean typography must include the following components:
- ◉ Fonts that are used on the internet
- ◉ A sufficient amount of space between lines to make reading easier
- ◉ Black/gray typefaces to match background colours
The following font size ranges are recommended:
- ◉ The font size on desktop devices should be between 16 and 20 points.
- ◉ Font sizes on mobile devices should range from 12 to 16 points.
- ◉ The font size on tablet devices should be between 15 and 19 points.
5. Hamburger Menus
It is common for websites to provide users with a variety of features and options. Because users can directly access whatever option they want from the home page, this may facilitate more straightforward navigation. However, it takes up a lot of screen space, especially on mobile devices.
This problem can be quickly solved with a hamburger menu.
A hamburger menu is a button that opens a larger navigation menu. This saves space and keeps the interface clean and uncluttered without compromising visitor navigational convenience.
When you remove the messy, busy elements from your user’s experience, their path becomes cleaner and distraction-free. Users are also more likely to find the information they need to complete the desired task.
6. Optimizing for Speed
One of the most common mistakes is having a slow-loading website design, which is detrimental to your SEO and conversion rate optimisation campaigns.
Customers always value prompt service. The same can be said for the speed with which a website loads. According to Google research, 53% of people abandon websites that take more than three seconds to load.
A 1-second delay in page response can lead to a 7% decrease in conversions.
Statistics like these illustrate the importance of speed in modern web design.
Using smart techniques to deliver complete information without delay is a modern web design element that is linked to many other elements on this list.
- ◉ Ascertain that your website is hosted on a dependable hosting platform. Dedicated or virtual private server hosting, for example, typically provides faster site loading speeds than shared hosting. Consider managed WordPress hosting solutions as well.
- ◉ All images, regardless of size, should be optimised. While PNG images have higher quality and transparency than JPEG images, they are significantly larger. JPEG images, in most cases, provide the best balance of speed and quality. GIFs, on the other hand, are good for animated images but use fewer colours.
- ◉ Compress and keep your files small. Many modern compression tools can significantly reduce file size without compromising functionality.
It is also critical to consider the speed of your mobile site, not just the desktop version. Most website visitors nowadays access them via mobile devices, and you want to ensure they have a positive user experience. Furthermore, for mobile searches and Google Adwords, Google uses landing page speed as a ranking factor.
7. Effortless Navigation
Modern web design is distinguished by its simplicity. Consider your website to have a significant flaw if it cannot be used by both children and adults.
Regardless of whether you use hamburgers, accordions, drop-downs, or mega menus, you must perform a quick analytical check to ensure your target audience can intuitively understand how your website is designed and navigated.
Errors or overlapping navigation will tarnish your brand.
The organisation of your website’s links and menus is referred to as website navigation. The connection between different pages and how easily visitors can find them are influenced by navigation menus. Modern websites should make it easier for users to get from point A to point B.
8. White Space
The idea behind white space is to use less content and leave a lot of space on the page. The term “white space” refers to the space between all of your page’s elements, such as copy, sidebars, margins, and so on.
A crowded website will make visitors feel overwhelmed and unable to concentrate.
Internet users are constantly bombarded with information, which can lead to cognitive overload. To create an attractive, readable, and easy-to-navigate site, a balance of white space and content is required.
There should be some space between things.
By using white space to separate elements such as images, written content, or navigation, you can attract users to critical areas of your site.
9. Interactive Elements
Modern websites frequently include interactive elements.
Quizzes, calculators, polls, maps, webinars, and ebooks are examples.
Aside from keeping website visitors’ attention, it allows you to collect useful information that will help you provide a more personalised experience for them.
When you decide to use a more extensive lead magnet, such as enrolling them in a webinar or downloading an eBook, ask for their email address in exchange for sharing that resource.
You can build your email list while also giving your subscribers something of value.
10. Website Accessibility
Website accessibility refers to web design that allows all individuals, regardless of disability, to access and explore a website.
Find ways to remove obstacles that make it difficult for visitors to navigate your website. Individuals with visual or hearing impairments are included.
Visually impaired people, for example, may not be able to see your images, but they can hear the alt text attributes that describe them.
Include a brief description of each image on your website so that e-readers can understand what is displayed.
You can also add subtitles to video content and resize the font.
Modern design website Malaysia provides compelling visuals and engaging content, as well as a unified user experience regardless of the device used.
You can use the elements listed above as a starting point to create a stylish, streamlined, and fast small business website that engages users and helps increase conversions.
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