Imagine a mobile app that learns about its users’ preferences, behaviour patterns, likes and dislikes, and decisions before tailoring itself to them: For instance, a news app might automatically turn off notifications and activate vibration mode when the user is using his laptop. Or a sports app that automatically updates the user’s home screen with a live cricket score (rather than a football score).Imagine a user entering a mall, visiting the shoe showroom of his choice, and then suddenly receiving a notification on his phone offering a special 50 percent discount for her. Due to business intelligence in mobile apps, this is now a reality rather than a fiction.
What is Business Intelligence in Mobile Apps?Business intelligence (BI) is the technical and administrative infrastructure that gathers, stores, and analyses the data generated by a company’s operations, according to Investopedia. Business intelligence can be explained simply as a more advanced kind of data mining that incorporates process analysis, performance benchmarking, and predictive analytics. The management of a company can use a business intelligence software to gather and analyse all pertinent, operational-focused data and provide it to them in the form of an understandable report or visual so they can make important business decisions in real time. In the world of mobile app development, this business intelligence is integrated with mobile intelligence and used to learn from, evaluate, and comprehend the users of that mobile app. It then makes the necessary adjustments to offer a seamless, cutting-edge user experience. Similar to the genie, business intelligence in mobile apps precisely knows what its user wants, when they want it, and where they want it. We’ve already provided examples of how mobile-business intelligence is altering the guidelines for mobile application development and giving users a more individualised experience every day. Business intelligence in mobile apps can be used in one of two ways: either the data is sent to management, who then uses it to improve the app’s administration and user experience, or the data is collected and processed by the mobile apps themselves and used in real-time to adapt and customise the overall user experience.
Benefits of Business Intelligence in Mobile Apps
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#1 Intelligent Information CollectionBusiness owners can hire a Mobile App Development Company that will develop an app that streamline and adapt information collecting based on their own business needs with business intelligence in mobile apps. Analytics is a great illustration of the kind of business intelligence that may be customised for your company’s goals.
#2 Smart Decision MakingThe management may make wise judgments, frequently in real-time, using the selected and processed information. For instance, if you are aware that the majority of app users are now looking for a specific brand of clothing, you can immediately take advantage of this knowledge and stock up on that brand’s goods to ensure prompt and timely deliveries.
#3 Competitive EdgeBusiness intelligence has the potential to significantly increase productivity for both users and the developers of mobile applications. With business intelligence, the app will be able to comprehend the user more thoroughly and modify its operations and procedures to meet the specific requirements and desires of that user. Similar to this, management may provide better services, deals, and other products in less time and at a cost that is reasonable for the customers.
#4 Enhanced ProductivityThis advantage is now unmatched and unheard of: Client satisfaction is the cornerstone of all successful businesses, and using business intelligence, you can guarantee outstanding customer pleasure on a regular basis. Users are more satisfied and devoted to the platform when the mobile application’s author makes better choices. Users’ inquiries and issues can be promptly addressed, even automatically, resulting in astounding customer satisfaction.
#5 Stunning Customer SatisfactionThis advantage is now unmatched and unheard of: Client satisfaction is the cornerstone of all successful businesses, and using business intelligence, you can guarantee outstanding customer pleasure on a regular basis. Users are more satisfied and devoted to the platform when the mobile application’s author makes better choices. Users’ inquiries and issues can be promptly addressed, even automatically, resulting in astounding customer satisfaction.
#6 Revenue BoostA rise in income and profit is the ultimate outcome of wise decision-making, wise data collection, and improved customer happiness. Customers will be more ready to invest more cash and time in the application, management will waste less, and resources can be managed best. As a result, sales will experience a shocking increase, directly affecting the company’s bottom line.
3 Main Challenges of Business Intelligence in Mobile Apps
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#1 Network StabilityA solid, quick, and reliable data network is essential for the seamless operation of mobile and business intelligence, and its absence or disruption can have a significant negative influence on the main business intelligence activities. This problem is more noticeable in rural and hilly places where data speed is slower and business intelligence may suffer as a result.
#2 ScalabilityThe machine learning algorithm may be affected and, in certain rare instances, it may fail if the concurrent users unexpectedly increase in size and number. In some cases, the machine learning model is developed for a specific size and number of users. The machine learning algorithms and business intelligence model should be scalable and able to sustain an unexpected spike in usage.
#3 Hardware CapabilityThe final barrier to the incorporation and application of business analytics in mobile apps is hardware capacity. The entire process of data collection, data processing, and report generation can be hampered, and the management won’t be able to get the right picture, supported by real-time data, if the smartphone or tablet where the application is deployed is not able to respond to the business intelligence mechanism. Here at Digitalfren we have experts who excel in App Development in Malaysia and would love to help you develop an mobile app that fits your business and goals.
Do you have a mobile application idea that you would like to incorporate into your business model? Contact us and be apart of the entire creative process of developing a mobile app that is perfectly tailored to your needs.