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Reason Why Website Maintenance Is Important For Your Business

Reason Why Website Maintenance Is Important For Your Business

Remember when you bought your first shiny new car. It was your most prized possession. However to protect and keep it in perfect running order you had to take it in for regular maintenance. Just like your car, your website also needs regular maintenance and protection. Even after setting your website up you need to keep it secure with regular updates.

Why you might ask?

Security: Keeping the software or code on the website up-to-date helps to protect and protect the safety of it and website visitors.

Customer retention: Keep the content of the website updated and ensure that there are no broken links (links to pages that are no longer available), maintain customer engagement, and help ensure that they are not discouraged and go to competitors for better maintenance Website.

Today’s websites are never truly “complete” websites, and their content must be constantly updated to attract and expand your audience.


Key Benefits of Website Maintenance

1# Software Updates

Most websites today – even though they are easy to edit – are complex software applications. Just like the operating systems on your computer, they also need to be kept up to date for security and performance reasons. In WordPress website, this means updating the core software and any plugins and themes on a regular basis (often an official WordPress update is required at least once a month). When doing so, be sure to perform a backup first. This way, if something goes wrong, you can roll back to the work site version.

2# Security

Most modern websites contain thousands of lines of code and rely on specific software running on your web hosting server. Hackers usually find loopholes in the code and try to exploit this loophole, looking for sites on the Internet that may be suitable for exploitation.

You can help prevent this by updating the software of the web hosting server and the software of the website to the latest patches and security versions. If your website is indeed hacked (even if all security measures are taken, this will never happen), you also need to delete the virus, clean the website and restore the data.

This includes contacting search engines and browsers that blacklisted your site due to the virus. You cannot be 100% free from viruses and “demons”, but if you keep on regular maintenance, you can better quickly clear it from being hacked.

3# Fresh Content

The content on your website should make readers look back. No one wants to read the same content week after week, nor do they want to see outdated information about events that happened three months ago. If you’re not updating your website, you are essentially telling your potential customers that you are not paying attention to your business or you may even be giving them an impression that you may be going out of business.

4# SEO

Search engines prefer fast, error-free, well-maintained and most important websites; they like to index fresh content. Therefore, every time you update your website, you will provide search engines with new materials for ranking the website. You must ensure that your website is regularly updated with materials related to the topics you want people to find your business.

5# Backup

Every site should be backed up regularly in case something happens and the site needs to be rebuilt or reinstated. There are two website elements that need backup:

  • Code (Javascript, PHP code, HTML, CSS, themes, plugins, other files).  Code should be backed up anytime you change or make an update, as well as any time your Content Management System (CMS – like WordPress) releases a new update.
  • Content (Text, images, videos, audios, etc.).  At a minimum, you should backup everything once a quarter. (Note: If you host your website with us, its backed up every day).
Take Advantage of New Features

The website technology develops with each passing day. In recent years, integrating social media features on a website has become more and more important because it can send a lot of traffic. Online security is another rapidly developing area. You will need to invest in an SSL certificate to protect your website, which will encrypt communications to ensure that the customer’s personal information is safe for you.

To improve visitor experience

Your website is a public reflection of your corporate image. It will often be the first impression a potential new client has of your business, since people often research a company’s website and social media sites before taking further action. As an extension of your business, it’s important that your website meets the viewer’s expectations!

Poor website functioning is the main problem with your brand and the image you want to project to potential new customers as well as existing customers and customers. Regularly check the appearance of the website and update it to match your corporate image. This is what needs to be monitored:

  • Page speed and broken links.  This includes excessive site downtime, slow-loading pages and broken links. Through regular website maintenance, you can correct subtle changes in these areas before they become drastic.
  • Page not found errors (404 errors). A 404 error is returned when a browser or search engine goes looking for a page and is unable to find it. It presents a poor user experience.
  • Poor grammar and spelling mistakes. These should be corrected preferably before a customer brings them to your attention.

6# Reach Every Client

At the very beginning of web design, users can only browse your website on a clumsy desktop computer. Then the laptop came out. Mobile browsing has changed everything, and the availability of various screen sizes has suddenly become a priority. Many users also use tablets to access websites. With every new advancement in technology, web design faces new obstacles. Website maintenance allows your business online visibility to withstand new changes in the network.



Trying to handle your own website maintenance is like trying to repair your own car. Of course, some people are capable of doing this, but most people are better off leaving it to professionals. After all, the success of your website and the success of your business depends on your website’s important sources of information. Don’t let it slip by the wayside.

We offer website support services, including web designs, content updates, website maintenance, technical support and business website hosting. If you’re interested in your website solution, contact us to learn how you can have professionals keep your site in proper working order.


Article source from : https://seethroughweb.com/

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