A new website is required. You are aware that your current website is out of date, and a brand-new website may be exactly what you need to expand your online business brand and increase sales.
You don’t want to fall behind your rivals who are all upgrading! Small business owners in Australia can be having trouble affording the price, designing, hosting, and developing their website. Why are high-quality websites and Web Design in Australia still so expensive in 2023?
Table of Content:
What Goes Into Building A Website?
You need a team of project managers, writers, designers, and developers to build a website in order to realise your idea. What goes into creating your website (and adds to the cost of design) is listed below.
Normally, you and your web design company in Australia or web design firms in Australia lay out your website before you launch a new one. Here, you’ll talk about your domain name, the kind of company website you want to create, the features you’ll need, the number of pages your website will have, the website’s style, and the amount of money you’re ready to spend on it.
To help them deliver your website within your budget, your agency or freelancer will take your needs, map out the jobs necessary, and make sure they obtain the designers, writers, and developers they need.
B.) Project management
A project manager is needed to plan the website, oversee the developers, designers, and authors that work together to produce a website, and ensure that progress is being made as planned.
Additionally, the project manager communicates with you via phone calls, emails, and in-person meetings to provide you updates and go over important choices. The project management component of a site’s cost typically accounts for 10% or less.
C.) Site structure and architecture
Your project manager will lay out the architecture of your website and the connections between your web pages. This will make it easier for users to explore your website and find the information they need.
In order to make your website more understandable to search engines like Google so that more people can find you, site architecture is also a crucial component of search engine optimisation (SEO). Here, your project manager may conduct some research to see how rival websites are set up and what links they have.
This aids in content management by allowing you to plan out which web pages require material and how they will link to one another to aid people in finding pertinent and valuable content.
D.) Content writing
To inform visitors about your services and the issue you address for them, you must have enough of material on your website. Well-written pages can draw readers in, entice them to read more, and persuade them to do the desired action, which is typically to make a sales inquiry.
You have the option of using writers or writing the content yourself. SEO-optimized content can rank higher in Google search results, increasing the number of people who discover your website.
E.) Web media
Web media for your website comprises graphics, videos, and photos. High-quality material can draw viewers in and make it easier for them to grasp your services. You can express your brand identity with its assistance.
For your website, you can either find stock photos or employ a photographer. You can get assistance from video creators and graphic designers to create excellent video and graphics for your website.
Your website will be designed by a web designer in Australia who will carefully lay out the user experience.
A well-designed website will draw in viewers and exploit user psychology to sway them to make a purchase. Additionally, your clients should be able to quickly and easily comprehend the advantages your business offers.
Your website design will be transformed by a developer into a finished product. Additionally, he or she will guarantee that your website loads quickly and looks great on mobile and tablet devices.
Additionally, developers might add unique functionality to your website to set it apart from those of your rivals or integrate it with your existing systems to automate some of your procedures.
It may be alluring to ask your developer to design your website as well, but developers frequently prioritise practicality and simplicity over aesthetics that encourage visitors to make purchases.
Typically, your developer will extensively test your website to make sure there are no issues or erroneous pages. This is crucial to guarantee a seamless user experience for your visitors and prevent you from losing potential customers who chose not to contact you as a result of being directed to a broken link!
I.) Hosting & Maintenance
Every website requires hosting, or a location to “live” so that users may access it. It is advised that you purchase dedicated hosting because most website hosting companies charge monthly fees of at least $60 depending on your bandwidth and storage needs.
If you choose shared hosting, your website will typically be in a competition with other websites for bandwidth and resources and could crash if there is a sudden surge in traffic.
Additionally, you must pay continuing maintenance fees for your website’s domain renewal, SSL certificate renewal, security, and any plugins or themes that are used.
Why Cheap Website Design May Not Be Worth It
You are aware of the effort that goes into creating a high-quality website that presents your company’s brand as a market leader, attracts your target audience, and turns them into paying clients. A premium website is an investment in a sales asset that can help you make money online. Cheap websites lack professional content and design that persuade your target customer to make a purchase from you. They are also not optimised for SEO to draw in traffic.
Additionally, a low-cost website might need additional work in the future to clean up the code, fix bugs, and update the design so that you can attract clients.
How Much Does A Website Cost In Australia?
Depending on the type of website you need, prices can change if you desire one.
1.) Small, simple static business website: $1,000-$2,500
A static website with a few pages can be sufficient for your purposes if you run a small business with a limited range of goods and services and don’t intend to considerably boost your online sales. Your website normally serves as a resource for visitors to learn more about your company.
2.) Conversion focused business website: $2,500-$5,000
Any small business that wants to increase its online sales through digital marketing needs a website that is optimised for conversions. Your website needs to be set up to attract more visitors and encourage them to submit sales inquiries, so the design cost is more.
3.) E-commerce website: $3,500 – $12,000
The functionality needed for an e-commerce site, like as add-to-cart capabilities, product databases, and payment gateway integration, raises the price of the design. Pop-ups could also be necessary to encourage clients to make a purchase or to cross-sell additional items.
4.) Custom Enterprise website – $12,000+
These are large websites for larger businesses that include backend system integrations, customised plugins, and expanded functionality like client portals or unique tools.
Even if you are certain of the kind of website you want, the price of design can vary greatly. Here are some more elements that may increase the cost of your website.
Here at Digitalfren we provide the best web design services in Australia, if you are looking to revamp or even create your very own website then Digitalfren is the solution for you.
Do not hesitate to, Contact us and start your very own website development journey today.