The figures from many studies all support the use of augmented reality for marketing items to both B2B and B2C customers, hence the answer to this question is an unequivocal “Yes.”
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Try Before They BuyBefore making a purchase choice, all prospective buyers would like to try a product out and evaluate its features, ergonomics, and other aspects. However, with free trials, the company risks losing money if potential buyers simply test the product without planning to buy it. Similar to this, if buyers are forced to buy a product without ever having to try it, they stand to lose. Thanks to augmented reality app development, this circumstance is no longer present. Businesses will hire a AR App Development Company that best fit their goals and now customers may try things through virtual platforms, evaluate their characteristics, and make informed purchasing selections for everything from cosmetics to clothing to vehicles. This builds customer confidence in the products and gradually but definitely boosts marketing for the company.
Augmented Assistance in Physical SpacesConsider a hypothetical buyer who goes into a store to make a purchase. The customer service representative is conversing with another customer while ignoring the potential client. The likelihood of the consumer leaving the store empty-handed in such a situation is high. The consumer can utilise the screen to find the goods if every shelf or bay is fitted with an AR-enabled screen, on the other hand. Similar to Mega Marts, large physical businesses can offer their patrons AR-enabled apps to assist them in navigating the space. Sales have been observed to increase by over 25% as a result of these initiatives to improve help using AR in the physical space, thanks to easier store navigation. Additionally, it enhances how clients view the store.
AR Based BrandingDue to space restrictions, all tangible marketing materials, including catalogues and brochures, have limitations. These are difficult to update and do not provide benefits after becoming obsolete. Fortunately, today’s marketing campaigns can be guided by AR enabled Branding systems like visiting cards and packaging with QR codes. To help customers better understand and appreciate items, interesting video, graphic, and visual information can be offered in place of dry text content.
AR for Customer RetentionFive times as much money is spent on attracting, educating, and turning a potential consumer into a paying one. Businesses benefit more from repeat clients than from acquiring new ones. By providing them with exceptional customer service, AR may be leveraged to keep these clients. For instance, offering AR-based installation support and troubleshooting services helps customers gain trust in the brand and make more purchases in the future.
AR: Augmenting and Assisting MarketingCustomers 61 percent of the time favour resellers and merchants that provide augmented reality experiences. Although highly developed, augmented reality is still in its early phases of adoption. Organizations can gain from AR by properly utilising it for their marketing. With augmented reality, practically any surface can be transformed into a screen that shows captivating films and dynamic images. The advancement and innovation in marketing are driven by AR. Implement AR-based tools to boost your company’s marketing right away. With the advancement of technology, there are many up and coming Augmented Reality Companies in Malaysia. Digitalfren being one of them, we are known for our quality service and providing our customers with everything they need.
Looking for an AR app development company in Selangor? Contact us at Digitalfren and create the perfect AR App for your business today.