Over the years, as marketing has changed from traditional to digital, more and more companies have begin to move to the Internet. This makes the Internet chaotic in the fierce competition. In addition to businesses, even consumers are increasingly relying on the Internet to make purchase decisions.
There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly, and including Google AdWords.
What is Google AdWords?
Google AdWords is a simple and effective platform that allows you to creatively use text and images to attract a highly specific audience. When users search for certain words, you can ensure that your ads appear in search engine results.
This is a simple method that allows your company to be listed at the top of a search engine for a specific keyword, and you don’t have to pay for ads unless someone clicks on it. At the same time, you can set a strict budget so that if your interest in keywords suddenly spikes, you will never pay more.
What benefits Google Ads brings?
Here is 10 benefits of Google Adwords for your brand and business.
Table of Content:
- Increase Brand Awareness
- Google AdWords Works Faster Than SEO
- Google Ads is Scalable
- Measure your performance consistency
- Google Ads Is Flexible
- Manage Advertising Costs Precisely
- Outrank Your Competitor Ads
- Create Campaign Strategies Based On Users’ Demographics
- Increase Your Audience Reach With Keywords
- Influence The Audience To Make the purchase
1# Increase Brand Awareness
Brand awareness more or less followed the blind method of advertising on newspapers, billboards, radio and TV Commercial advertisements in the early days. For nowadays, to increase traffic, clicks, and conversions, Google AdWords is an effective way to introduce people to your brand.
This method could have brought results for consumer products, but B2B products are largely unbearable because they cannot convey advertising information to a wide audience, and there are loopholes. Digital advertising, especially Google AdWords, has revolutionized the way brand advertising is done.
With Google AdWords, brands can advertise to audiences when researching their product categories in search engines. Advertisers can also target users on other websites through the Google Display Network, thereby expanding the size of the audience. Therefore, brand awareness is one of the most common benefits of Google AdWords.
2# Google AdWords Works Faster Than SEO
For new businesses and websites, it may take several months to see the results of SEO. This kind of thing that was considered “punitive” used to be called the “Google sandbox effect”, and people thought that Google deliberately filtered out new sites from the results. The problem is more likely to be fierce competition. The website needs time to prove itself and win authority and links.
For new businesses, Google Ads is a good solution because you don’t have to wait that long to see the results. When dealing with SEO on your site, you can put resources into Google Ads campaigns and start getting impressions and clicks immediately. Because it is so fast, it is also a good way to test whether a given keyword or audience is worth pursuing through natural search-if its conversion in Google Ads works well, it can be concluded that it is worth trying Rank in SEO and build your content in that region.
3# Google Ads is Scalable
One of the most difficult challenges for any marketer is to find a scalable source of leads, which means that five times as many leads can be obtained without five times the effort. Google Ads is highly scalable, which is why some companies spend millions of dollars each year on Google Ads ads.
If you create a Google Ads campaign that converts at a high profit margin, there is no reason to arbitrarily limit the spending of that campaign. You can increase your PPC budget, and your potential customers and profits will increase accordingly. This makes Google Ads very effective for companies that need a large number of potential customers but lack time and energy.
4# Measure your performance consistency
It is very difficult to measure the effectiveness of traditional advertisements such as newspapers, radio, radio and television, cable TV, outdoor billboards and brochures. Moreover, they are much more expensive than Google AdWords. You cannot control your budget and expenses. In addition, unless your customers choose to disclose information, you will not know the source of potential customers for these media. As a result, it is difficult to calculate ROI from traditional media.
However, on the other hand, AdWords will tell you the exact situation of the campaign. You will know:
- • Who clicked your ad.
- • How many clues have been generated.
- • How much traffic from AdWords to your website.
- • Which keyword generated the most traffic and potential customers.
- • How much does each potential customer cost.
This will help marketers understand what works and what doesn’t. You can then use this information to adjust your campaign until you get the best results.
5# Google Ads Is Flexible
Google Ads offers many options, so you can customize your campaigns and ads based on your specific needs to target the audience you most want to reach. For example, with Google Ads, you can:
Specify keyword match types – for example, you can only show ads to users searching for the exact keywords you specify, such as “Las Vegas Hotel” – filter traffic based on common terms related to Las Vegas or hotels . (On the other hand, SEO is aspiring; you cannot define a ranking, you can only hope for the best.)
Use ad extensions to display product images, phone numbers, numerous links to your website, your geographic location-you can even initiate a chat or get an email address directly from SERP.
Narrow your audience by location, time period, language, browser or device type, etc. A large portion of your SEO traffic may be worthless to you (for example, if you only need leads from the US and half of your web traffic is from Australia), but in Google Ads, you don’t have to be around Display advertising world.
Access a huge network of non-searching users on resources such as Gmail and YouTube, and a large number of partner sites.
Using the Display Network, this is very useful for building brand awareness, and the conversion cost is usually lower than Google search.
6# Manage Advertising Costs Precisely
Part of this flexibility is that the maximum daily cost can be set. This way, you will never accidentally exceed your budget.
You can also change the expenditure immediately. If you spend a lot of money on good-performing ads, but reach the budget limit prematurely, you can transfer more budget this way. If you get a lot of clicks, but no one makes conversions and purchases, you can lower the limit a little. You can still get an impression, but you don’t have to spend too much money on ads that don’t return immediately.
This can also change based on your success in other areas. If your Facebook ads are better, you can transfer your spending there. If your SEO efforts start to pay off, you can reduce your expenses and enjoy the benefits of a natural search engine strategy.
7# Outrank Your Competitor Ads
We have all heard of brand struggles, especially on billboards. AdWords provides a clever and not too annoying option to beat competitors. Suppose you have fierce competition with one of the brands in the niche market and suspect that most of the expected sales are shared by them.
To support this hypothesis, the AdWords win share report shows that your competitors outperform you on Google in most cases. With Google AdWords, you can choose an “target outrank” automatic bidding strategy to adjust your bids so that they outperform the specified competition in the auction. Competition over competitors’ advertising can be regarded as one of the most important advantages of Google AdWords.
8# Create Campaign Strategies Based On Users’ Demographics
One of the latest updates in Google AdWords specifically for search campaigns is data about user demographics, such as age, gender, parenthood, etc. Let us consider an example where you are an interior designer and the target customer is a person who has a house or plans to build a house.
You have started using Google AdWords, but found that the conversion rate is not high. You decide to check the demographic information of your audience and find that 30% of the visits come from the 18-24 age group, which is usually not the age group of your audience.
You ecide to exclude that age group from the experiment and run the experiment for a period of time. At the end of the experiment, you observe that the conversion rate of the experiment is much better than the original conversion rate. This is one of the examples, the user’s demographic is one of the advantages of Google AdWords.
9# Increase Your Audience Reach With Keywords
For AdWords, advertisers usually choose exact match or phrase match keywords to ensure that ads are delivered to relevant keywords. With the AdWords RLSA feature, you can use broad match keywords wisely. You must create a campaign with broadly matched keywords, and then select an RLSA audience for the campaign.
In this way, you will expand the scope of your search queries and convince them that your search will revolve around users who have visited your site on your product. This helps expand the search scope to re-engage the audience.
10# Influence The Audience To Make the purchase
How many purchases did you make or provide contact details when you first visited the website? The reason is that in this world of the Internet, all information is at your fingertips. Before making any purchase decision, consumers conduct a lot of research, compare different choices and make decisions. For brands, it is crucial to influence the decisions of people who visit the website to make them sail in the purchase channel.
Using Google AdWords remarketing ads, this process is very simple and effective. The audience of websites visited through any source can be divided into different audience groups, and can be targeted to websites in the Google Display Network.
I hope these advantages of Google AdWords will help you to know why using Google Adwords and start running your first Google ads.
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