Table of Content:
What is Virtual Reality?
Virtual reality (VR) is the first interchange reality that came on the mass market and can be experienced by wearing a VR headset. Wearing VR glasses is like having a screen in front of your eyes. You cannot see anything else physically than whatβs presented by the headset, which means that you are completely immersed in the given digital environment. You could be at home, put on a VR headset and instantly be teleported to a whole different world, not exactly, of course, but when it comes to your audiovisual experience).VR is a well-known term on the market because the tech was primarily very accessible. It began with the Google Cardboard headset, which enabled mobile phones to be fitted to usersβ heads. Samsung Gear was the next extravagant thing and the company was offering the VR head-mount with every phone purchase.
Brands like Oculus joined later on. The technology in 5 to 10 years has developed significantly and is no longer just a freebie on the side. It has lots of entertainment use cases and great perspective in gaming. Nevertheless, it also can sum up a lot of value in education, beginning from primary school learning up to industrial and medical training.
How is Augmented Reality different to Virtual Reality?
The main concept of augmented reality technology is to add to the reality we experience at any given time instead of exaggerating the current surroundings. Meanwhile, VR will take you away from whatβs around you, AR will place digital objects in your environment through your handheld device.A great use case for augmented reality in retail is providing customers with benefits that once were solely reserved for in-store shopping. The Augmented Reality Filters can include trying on makeup, glasses or clothing. AR can also be a great tool for helping customers understand the spatial presence of objects, such as placing furniture in their instant location and seeing if it suits their kitchen.
How does Mixed Reality differ from Augmented and Virtual Reality?
Mixed reality is similar to augmented reality as it wonβt remove you from your surroundings, but rather read your surroundings and add digital objects to your environment. However, unlike with AR content, which can be recaptured using a mobile device, you will need a headset to experience mixed reality.Although the use cases for MR and AR can overlap, to some degree mixed reality may present greater interaction with digital content as users can go handsfree, there is no need to hold onto a mobile device to keep it running. However, it is also what makes it less available to the mass market. It is predicted that more than 5 billion people across the world have mobile devices and the same cannot be said about MR glasses, which are still in the early stages and quite pricey.
What is extended reality and where will it take us?
Extended reality is a scope term for virtual reality, augmented reality and mixed reality.Virtual reality had a lead before augmented and mixed reality hit the market. It still has wide growth opportunities as companies are working on bodysuits, aiming to bring full-body VR experiences.
However, Augmented Reality Companies believe that augmented reality and eventually mixed reality are going to team up and win the race. AR already offers us great use cases in marketing, education, art, etc. The only true difference between MR and AR is the interface. Today it is a mobile device, tomorrow weβll have glasses or even more futuristic like smart contact lenses. And as the interface changes, both of these terms will merge together.
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