The competition between restaurants is fierce, even your restaurant is at the best location, having a best menu and also best staffs, but if you are not promoting your business, it also may not attract the new customer especially for new restaurants. For creating a customer base business, promoting restaurants online is a must, but it can be a difficult task. Offline stores can hardly keep up with the rapid growth of the Internet, as online can capture the potential customers easier in a few different ways.
Here are the tips for you to promote your restaurant online which can bring advantages for your food industry business.
1# Have a website
Start to have your own restaurant website with a domain name and host. Having a website like having the power to control the content that you want to show to the viewers or customers. Website is a way to show your brand’s personality, and maintain the awareness for the customer. It allows customers to find your information clearly on the Internet.
The information that should contain in a restaurant website :
- • Attractive menu
- • Online order feature
- • Links to your social media platform or pages
- • About us
- • Testimonial section
- • News/Blog
- • Contact – Location, Contact information, email
- • Gallery
- • Careers
- • Rewards and gift card – Loyalty program
Make sure that the website is functional as well, as it will affect the impression for the viewers who use your website.
Have a look on https://balqis.net/ to know what is an online restaurant website!
2# Create a regular email
Online of the successful way to promote your business to the local market is email marketing. After customers sign up by email through your website, you can promote your new food items, discounts and other newsletters on social media, on website and in restaurants by email to your customer. Email marketing is more environmentally friendly and faster way to keep your customer to update your restaurant situation.
3# Engage in local SEO Practices
Websites are not just for big companies; nowadays, small local businesses realize the importance of having websites and implementing internet marketing strategies. When searching the related keyword and content that is related to your restaurant, your website will show up on Google.
4# Attractive menu
You can bring your offline restaurant menu into online version that can make your customer know what kind of food they can have in your restaurant .When the restaurant comes out with new products, your menu needs to be updated and refreshed to keep your customer coming back.
Have a look on https://balqis.net/menu/ for a attractive menu on the website!
5# Create a customer loyalty program
Customer loyalty programs are important to make your customer come back again. Establish the program like how many points will earn per ringgit spent, and come up with a wide range of compelling rewards offerings, such as freebies, discounts or specialty promo. Loyalty programs also can be applied online like customers can get a free purchase or discount for purchasing a certain number of times.
Loyalty programs help in nurture and maintain the relationship between your business and customers.
6# Create Social media platfrom
Creating Facebook, Instagram and Twitter pages are essential to promote a business online. According to Statistica, nowadays people will spend an average of 135 minutes per day on social media. Social Media can make the audience more easier to view and know your restaurant.
Can using hashtags such as #foodlover #foodstagram #foodie and others attractive hashtags that may help you in getting more views and gain more followers. Besides, you also can create your restaurant’s hashtag such #[restaurantname]HappyMeals ,the new customers can get to see the customers who had uploaded the photos and posts on social media before.
Social media platforms are a great way for owners to update the latest news and announcements, such as new operation hours, new products and services, holiday announcements, etc.
Having a section and encouraging customers to write reviews. Whether comments are positive or negative, remember to always handle feedback in a professional manner. Positive comments can attract the new customers, negative comments can help us in improving your business, so this will bring advantages in operating your business.
Images / Foodie Photos
Make sure your food photos are bright and colorful, so that they stand out on social media and represent your product in the best way. Visual content like delicious looking photos will attract more viewers on social media. You can take photos with smartphone and edit the lighting to make the photos look better, you also may hire a photographer to help you in taking photos as well.
You also can have a showcase video that records the food making process, staff and chefs, restaurant environment, and interview. Those videos can be included on social media pages, YouTube channels and also blogs to increase the views online.
7# Partner up with Delivery Services
Today’s customer will expect with more convenience service to get very thing like food delivery. Food delivery services are increasing, which is the best time to participate. For start-up companies, huge companies rely more on these services to provide services, and employees prefer to eat, rather than suffer from the trouble of eating out. You create a e-commerce website for your online business which customers can order food and products directly on your website.
Other than that, restaurants also can partner up with a local delivery service such as GrabFood and others food delivery services. Those platforms already have a large audience, you just need to partner up and sign up, it is another way to keep your restaurant ahead.
Have a look on https://sogood.my/lunch-box-delivery-kl/ to know more about e-commerce website for food delivery!
8# Set up Google Account
Setting up your restaurant’s Google+ Account is important because Google’s integrated resources can make diners leave reviews and comments, upload photos and browse the latest hotpots. When customers search a business on Google, Google will provide the business details in the sidebar. Besides, users can find out the business’s address, phone, operation hours, website, and other information.
Hope these tips can help you in promoting your restaurant business and bring more traffic online. Contact us if you need in developing your website.