Web Design

Think about how many times you went on a website or a mobile app and left because of the poor design? I personally can count multiple times recently when I was searching for something specific, and the website was impossible to navigate. Unfortunately, this is a trend that I’ve noticed

E-commerce, or the act of selling goods or services online as opposed to selling at brick and mortar establishments, has reshaped the modern marketplace in recent years, but this new form of trade comes with its own sets of advantages and disadvantages over traditional methods. It’s important, then, for businesses to look beyond the hype

Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make

Having an online presence is no longer optional for businesses. Consumers in both the B2C and B2B space use the internet to find answers to their pressing questions. Your website is often the first place a new prospect interacts with your brand.  In fact, once your page loads, users form an opinion

Here’s how websites are developed. The decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive. “It should look and sound professional, so let’s use stock photos and have Mary write the copy because she was

The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor. But it’s not about mindless search engine optimisation (SEO) and costly pay-per-click advertising. There’s plenty you can do boost organic site traffic at no cost

A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix

As part of any digital marketing strategy, Search Engine Optimisation (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. What is Search Engine Optimization? SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business

In today’s digital world, nearly everyone is connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs. The popularity of the Internet has prompted businesses of all sizes to have an online presence in the form of a Website. If your